TOURISM SECTOR INTRODUCES NEW INTEGRITY POLICIES TO BOOST CONFIDENCE

The Zambian Ministry of Tourism has launched integrity policies aimed at enhancing transparency and accountability in the tourism sector. The measures address ethical conduct, whistleblower protection and conflict-of-interest guidelines.

Officials say strengthening governance will attract more visitors and investors by building trust in Zambia’s tourism products and services. The changes come amid growing international interest in Zambia’s natural attractions.

Industry stakeholders say transparent standards can help improve service delivery, protect travellers and create a more reliable environment for tourism businesses to grow.