DO GENERAL ELECTIONS CONTRIBUTE TO CASH FLOW, AND TO THE GROWTH OF PRINT MEDIA AND DIGITAL MEDIA ADVERTISING IN ZAMBIA?
Campaign spending for the 2016 August 11th election cycle from all political parties in Zambia
probably hit closely about $1 billion. Did all that spending help stimulate the economy? Probably not. For spending to give the economy a boost, the money has to come from some less
productive use.
When an individual gives cash to a political campaign for, say, an attack ad, those kwachas end up going to a television, radio station or print production company. That business might in turn use the money to purchase a new set of video cameras, and the manufacturer of those cameras
might invest in the design of its products. In theory, that cascade of activity should help the
economy to grow. But most analysts say the gains would be illusory, since campaign
donations are likely to reflect shifts in consumption habits and nothing more.
All forms of media are shaped by political,economic, educational, and social conditions.The focus here is on how the print industry has gained from the political campaign and how much individual print companies made. One of the freelancer print media agent for outdoor advertising, Martin Anakene pointed out that the campaigns contributed to the solid cash flow during that period, he estimated roughly about K200, 000 was paid to his company to run road signs adverts by the ruling party Patriotic Front. Another source who choose to remain anonymous disclosed that the same amount
of money was spend for good and services at his company. He further explained that the span of works where for across the country. The source further outlined that the works spanned from T-Shirt branding, Vehicle branding and billboard installation.
The print industry in Zambia has evolved over the years, it has faced many setbacks and challenges. The Zambian owned print house,Government Printers has the modern equipment to run and produce good quality General elections materials. But the preference by the Zambia Government is sub contracting the printing of the materials out side Zambia. Does this venture help build the
economy?
probably hit closely about $1 billion. Did all that spending help stimulate the economy? Probably not. For spending to give the economy a boost, the money has to come from some less
productive use.
When an individual gives cash to a political campaign for, say, an attack ad, those kwachas end up going to a television, radio station or print production company. That business might in turn use the money to purchase a new set of video cameras, and the manufacturer of those cameras
might invest in the design of its products. In theory, that cascade of activity should help the
economy to grow. But most analysts say the gains would be illusory, since campaign
donations are likely to reflect shifts in consumption habits and nothing more.
All forms of media are shaped by political,economic, educational, and social conditions.The focus here is on how the print industry has gained from the political campaign and how much individual print companies made. One of the freelancer print media agent for outdoor advertising, Martin Anakene pointed out that the campaigns contributed to the solid cash flow during that period, he estimated roughly about K200, 000 was paid to his company to run road signs adverts by the ruling party Patriotic Front. Another source who choose to remain anonymous disclosed that the same amount
of money was spend for good and services at his company. He further explained that the span of works where for across the country. The source further outlined that the works spanned from T-Shirt branding, Vehicle branding and billboard installation.
The print industry in Zambia has evolved over the years, it has faced many setbacks and challenges. The Zambian owned print house,Government Printers has the modern equipment to run and produce good quality General elections materials. But the preference by the Zambia Government is sub contracting the printing of the materials out side Zambia. Does this venture help build the
economy?