Zamtel Social Media Awards Stir Controversy As Ba Matero Sweeps Six Titles And Drives Off In Brand New Hilux

LUSAKA, Zambia – Social media has been set ablaze with debate following the recently held Zamtel Social Media Awards, which took place over the past weekend and saw content creators and influencers recognized for their contributions to the digital space.

The spotlight fell on one comedian who walked away with six individual awards as well as a brand-new Toyota Hilux, making him the night’s biggest winner.

While many fans and fellow creators took to social media to congratulate him, saying the recognition was well deserved, others expressed dissatisfaction, claiming the skit maker did not merit all the accolades he received. The controversy has since dominated online discussions, with opinions divided between celebration and criticism.

Adding to the buzz, the comedian popularly known as Ba Matero, posted on his page dedicating the new Hilux to his wife, Lisa, whom he described as his support system “from day one.” The heartfelt gesture has since drawn praise from supporters, who admired his public acknowledgment of family amidst the celebrations.

Despite the mixed reactions, the awards have once again highlighted the growing influence of Zambia’s digital content industry, where creators continue to redefine entertainment and connect with audiences on new platforms.