EASTER HOLIDAY BOOSTS VICTORIA FALLS TOURISM

The Victoria Falls  experienced a surge in tourist visits during the Easter holiday, with 3 thousand 9 hundred and sixty-three local tourists and 7 hundred and twenty-one international tourists.

Rodney Sikumba, Minister of tourism said the increase in domestic tourists to Livingstone adds to the government's efforts in promoting domestic tourism through the Zambia Tourism Agency -ZTA.

MR. Sikumba further emphasized that the domestic tourism market remains a priority, whether for leisure or for business tourism.

ZTA Chief Executive Officer Matongo Matamwandi says as part of the agency's ongoing campaign to promote domestic tourism, the Agency encourages tourism operators to continue offering local rates to Zambians.

Mr. Matamwandi further added that ZTA looks forward to seeing more Zambians taking local family holidays, not only in Livingstone but also in other parts of the country, such as Samfya Beach in the northern circuit.