Jeb Bush launches 2016 US presidential campaign

Jeb Bush has entered the 2016 US presidential race, hoping his image as a conservative rather than his family pedigree stands out in a Republican field that will probably include 10 other candidates.

Bush formally launched his bid at Miami's Dade College on Monday, a diverse university in Florida chosen to transmit the message that he aims to run an inclusive campaign.

The son and brother of two former presidents, Bush, 62, highlighted his own successes as a two-term governor of Florida, where he claimed high job growth and other economic and social gains.

"We made Florida number one in job creation and number one in small business creation," Bush said, boasting that he slashed taxes by $19bn. "I know we can fix this. Because I've done it."

Al Jazeera's Andy Gallacher, reporting from Bush's campaign launch, said Bush appeared to distance himself from the family legacy in launching the "Jeb 2016" campaign.

"He has the name recognition but that can also hinder him on this campaign,” An Al Jazeera correspondent said.