FASHION IN ETHIOPIA
Ethiopian fashion designer, Fikirte Addis, kneels down and wraps a tape measure around the waist of a customer, before scribbling on a piece of paper on which the outline of a flowing gown takes shape.
Along with other designers, Ms Fikirte is drawing on Ethiopia's rich cultural heritage while adding a modern twist to find success in the fashion industry at home and increasingly abroad.
As a result, fashion design is proving to be one of the most successful Ethiopian sectors for small business and entrepreneurs, generating profit margins ranging from 50% to more than 100%.
The future looks bright for these designers and the entire nation of Ethiopia at large.
Along with other designers, Ms Fikirte is drawing on Ethiopia's rich cultural heritage while adding a modern twist to find success in the fashion industry at home and increasingly abroad.
As a result, fashion design is proving to be one of the most successful Ethiopian sectors for small business and entrepreneurs, generating profit margins ranging from 50% to more than 100%.
The future looks bright for these designers and the entire nation of Ethiopia at large.